Cool(er) Ranch Doritos (when did they start calling them cooler?) are addictive. Like heroin. Have you ever looked at a single chip up close though? I mean, really look at it? You'll find some pretty weird, colored specks all over it. Some chips have more specks than others, but they all have a decent dusting. There's red and green and black specks (so far so good) and then there's blue specks! Blue. Yep. What spice or dehydrated vegetable would be blue? I can't think of any, yet whatever it is I am convinced is what forces me to eat large quantities of this stuff.