The only mystery here is how one can lock down certain sections of a page so that editors can't damage the sites layout. Macromedia is a bit vague about this, only suggesting that developers buy Dreamweaver as well. I'm not into that, but I'm sure hiding sections of layout is nothing more than a few extra lines of code.
All in all it looks like a great solution when building a site for someone who'd like to update it themselves. At $99, you really can't beat it.
Other features such as Word document import and drag and drop image insertion are useful as well. I'll post an update as I find out more about using non-Dreamweaver templates.